Federico Michavila shares his business career as President of Torrecid

As every year, EDEM Escuela de Empresarios celebrates its prestigious 15×15 Course, in which 15 leading national and international entrepreneurs share their business model and business trajectory for 15 days.

Federico Michavila, president of the Torrecid Group, gave in this 15th edition a presentation on his business career in Torrecid, focused on how a family business has become a leading global multinational in its sector, through a business model based on the innovation.

In it, students had the opportunity to learn, based on Torrecid’s success story, about internationalization and ethics -with real examples of negotiations-, decisions in times of crisis, the importance of creating a brand or Torrecid’s philosophy in regarding human resources, among many other aspects.

Photography: MK Department of Marina de Empresas